WOW Branding



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WOW writes the
book on branding

With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.

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Recent News

“Strength in the Herd” strengthens the brand WestGen’s new rebranding initiative has literally brought Strength in the Herd, and helped them solidify their role as Western Canada’s leader in Genetics & Reproduction.  

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Will Johnson

Creative Director

With over 15 years experience in the brand design industry, Will's strategic understanding of what it takes to create a distinctive and successful brand, aligned with his creative eye and dynamic innovative style has kept our designs and ideas fresh and unique for our clients.

Will has received various awards from publications such as Communication Arts and has had many of his designs featured in a variety of design annuals. His clever and organized approach to any project, along with the fact that he often brings in his wife's fresh baking, makes Will a valued member of the WOW team.

When he's not at work you'll probably find Will on the ball field or hitting the trails on either his skis or mountain bike.