WOW Branding

 

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REBRANDING PROCESS?

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WOW writes the
book on branding

With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.

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OPINIONATED BLOG

  1. Why most AEC websites suffer from stale content, lack of differentiation and fail to perform the most basic business development function. Dann Ilicic 17-Oct-2013
  2. Start with a genuine purpose Dann Ilicic 16-Jul-2013
  3. The 3 basics of brave brands Andrea Shillington 11-Jun-2013
  4. Delivery is more important than branding - it IS your brand! Dann Ilicic 13-Nov-2012


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Free Worksheets

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Brand Gates

WOW Brand Gates

At WOW Branding we offer a variety of services as a part of launching a new brand or revitalizing an existing one. Our services are incorporated in the Branding Gates Process which helps companies answer the fundamental questions that every company inquires about.
 
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Naming Criteria

Naming Criteria

Names are made great. It’s essential to start with developing and understanding the strategy behind your brand. A strategy will help you decide what is a great name for your business. Once the strategy is established, we collaborate in workshop using this worksheet.
 
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Naming Criteria Evaluation Sheet

Naming worksheet

Once we have brainstormed a bunch of names, all names must pass WOW’s rigorous criteria test.
 
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