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WOW writes the
book on branding
With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.
- The 3 basics of brave brands 22-Jun-2011
- The Canucks: A brand we believe in 15-Jun-2011
- Start with a genuine purpose 07-Jun-2011
- 6 Surefire Ways to Make Sure Your Rebrand Fails 28-Apr-2011
WOW writes the book on brandingHow do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding, explores the belief that the world’s strongest brands are much more than just logos. This book showcases some of the best case studies from top branding firms around the world, each sharing their own unique approaches for developing truly distinctive and effective branding systems.
Logo Savvy highlights WOW Branding’s proprietary methods used for naming and identity development and includes a selection of worksheets and models to guide you through the branding process. This book is an essential resource—a must-have for any marketing professional, designer, or entrepreneur looking to create brand distinction.
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