WOW Branding
  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen
WestGen logo

What we created for WestGen:

- Strategic brand positioning
- Redefined core values and purpose
- Brand identity design
- Brand standards guide
- Truck wrap design
- Business cards
- Envelopes & notepads
- Corporate collateral design
- Copy writing


Strength in the Herd

“Strength in the Herd” strengthens the brand
WestGen’s new rebranding initiative has literally brought Strength in the Herd, and helped them solidify their role as Western Canada’s leader in Genetics & Reproduction.

Having sat in the relative shadows of their own very successful bovine product Semex, WestGen wanted to bring more prominence (and a strong sense of community) back to this proud, Western Canadian company.

WOW worked closely with the management team at WestGen to define and articulate their core values, breath new life in to their brand, and bring this 70 year old company back to the forefront as a trusted advisor and genetics provider to the cattle farming community.

From the identity on out, WOW revamp the brand and developed a new tagline that the company and their clients could rally around. From there, it was applied it to a variety of touch points including new vehicle and building signage, business cards, stationery, clothing, etc.


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