WOW Branding

 

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WOW writes the
book on branding

With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.
 

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Recent News

Qualified energy reports within 48hours Building owners across California now have a new website to get quick and qualified energy reports as mandated by the recent AB1103 assembly bill.  

No more hoop jumping. Green Globes takes aim at the 800lb gorilla. Green Globes aims to steal some market share from green building certification leader LEED with a bold new campaign and some help from WOW.  

Creative Roots new website has other landscaping companies jealous Creative Roots Landscaping has been “making neighbours jealous since 1996”. Their newly launched, and fully responsive website helps them spread that word.  

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What we believe

We believe in the magic of visionary thought and the potential it brings to us, to you and to the world.

We love working with maverick CEOs who are frustrated that their brand is not where it could and should be.

We believe that branding is a CEO level initiative that must engage the entire senior leadership team.


We believe that branding is not marketing. Branding is more about business design and the creation of a platform from which marketing can do its work. Branding sets the stage for being meaningful, exclusive, relevant and memorable. It’s about having a unique story or purpose that unifies those that matter most—your clients, your staff and you.

We see it like this: Marketing is about getting the word out. Branding is about creating the word.

We believe that your brand is synonymous with your business –there is no difference. Your brand IS your business and we see it in two parts:

-First, your ability to make an authentic and compelling promise that people actually care about;

-And second, your ability to turn your business into a promise delivery system. Anything else is just a distraction.

Our passion is making entrepreneurial dreams come to life.