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WOW writes the
book on branding
With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.
- The 3 basics of brave brands 22-Jun-2011
- The Canucks: A brand we believe in 15-Jun-2011
- Start with a genuine purpose 07-Jun-2011
- 6 Surefire Ways to Make Sure Your Rebrand Fails 28-Apr-2011
What we believe
We believe in the magic of visionary thought and the potential it brings to us, to you and to the world.
We love working with maverick CEOs who are frustrated that their brand is not where it could and should be.
We believe that branding is a CEO level initiative that must engage the entire senior leadership team.
We believe that branding is not marketing. Branding is more about business design and the creation of a platform from which marketing can do its work. Branding sets the stage for being meaningful, exclusive, relevant and memorable. It’s about having a unique story or purpose that unifies those that matter most—your clients, your staff and you.
We see it like this: Marketing is about getting the word out. Branding is about creating the word.
We believe that your brand is synonymous with your business –there is no difference. Your brand IS your business and we see it in two parts:
-First, your ability to make an authentic and compelling promise that people actually care about;
-And second, your ability to turn your business into a promise delivery system. Anything else is just a distraction.