Andrea brings a global perspective to the WOW team, having worked with corporate brands in the Middle East, Europe and North America. She has lead major re-branding projects in a variety of industries including hospitality, commodities, property, federal government, retail and investments, to name but a few. Andrea is passionate about uncovering the compelling truths for the companies she works with. She believes clarity is crucial for a brands self actualization.

Q. What key trends do you see effecting the future of branding?
A. Global citizenship – companies need to take the lead in doing good for the planet. Genuine leadership – brands that will thrive in the future will have honesty at the core of their culture. Innovation – whole industries will change or will be left behind.

Q. What makes a project rewarding?
A. The most rewarding projects for me are the ones where the client starts talking about the decisions they are making because of how it aligns to their brand promise. Then I know, the brand is intrinsic to the way things get done.

Q. What do you do outside of work?
A. After living in the desert for so long, I'm all about enjoying the beautiful west coast lifestyle . The green. The fresh air. The hiking. The yoga. The seawall. The organic foods. I'm taking full advantage of being home.

Q. What type of companies or brands have inspired you?
A. Hands down Apple. Lululemon for its lifestyle. Virgin for its brave personality. Google for its dominating simplicity. And of course, Beautiful British Columbia!