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WOW writes the
book on branding
With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.
- The 3 basics of brave brands 22-Jun-2011
- The Canucks: A brand we believe in 15-Jun-2011
- Start with a genuine purpose 07-Jun-2011
- 6 Surefire Ways to Make Sure Your Rebrand Fails 28-Apr-2011
Why choose WOW
What should you expect if you choose to work
with WOW on a re-branding project?
- We’ll challenge you to make the difficult decisions needed to take your business to the next level.
- We’ll help you articulate your vision, values and purpose so everyone knows what bus they’re on.
- We’ll capture your competitive advantage and give you something to be proud of again.
- We’ll help you bravely take your brand to market. (Warning, your competitors may get jealous!)
- We’ll make sure your culture delivers.
- You’ll get an autographed copy of our book on naming and identity design
- We’ll collaborate and have fun together.
We see it like this:
Marketing is about getting the word out.
Branding is about creating the word.
We believe that your brand is synonymous with your business –there is no difference. Your brand IS your business and we see it in two parts. First, your ability to make an authentic and compelling promise that people care about and second, your ability to turn your business into a promise delivery system. Anything else is just a distraction.