WOW Branding

 

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REBRANDING PROCESS?

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WOW writes the
book on branding

With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.
 

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Recent News

Qualified energy reports within 48hours Building owners across California now have a new website to get quick and qualified energy reports as mandated by the recent AB1103 assembly bill.  

No more hoop jumping. Green Globes takes aim at the 800lb gorilla. Green Globes aims to steal some market share from green building certification leader LEED with a bold new campaign and some help from WOW.  

Creative Roots new website has other landscaping companies jealous Creative Roots Landscaping has been “making neighbours jealous since 1996”. Their newly launched, and fully responsive website helps them spread that word.  

More news »


Why choose WOW

We'd love to tell you that branding is all about pretty design but we'd be lying. It takes guts to define your leadership, market positioning, clarity and focus, and you'll need unwavering conviction to execute on it. The branding process can reveal a bunch of ugliness (the things you've been avoiding dealing with) as well as brilliance. Yes, branding hurts but it will also set you free. Are you brave enough?

What should you expect if you choose to work
with WOW on a re-branding or web project?

  1. First-hand access to our AEC industry knowledge and best practices. 

  2. We’ll challenge you to make the difficult decisions needed to take your business to the next level.
     
  3. We’ll help you articulate your vision, values and purpose so everyone knows what bus they’re on.
     
  4. We’ll capture your competitive advantage and give you something to be proud of again.
     
  5. We’ll help you bravely take your brand to market. (Warning, your competitors may get jealous!)
     
  6. We’ll make sure your culture delivers.

  7. You’ll get an autographed copy of our book on naming and identity design
     
  8. We’ll collaborate and have fun together.

We believe that branding is not marketing. Branding is more about business design and the creation of a platform from which marketing can do its work. Branding sets the stage for being meaningful, exclusive, relevant and memorable. It’s about having a unique story or purpose that unifies those that matter most—your clients, your staff and you.

We see it like this:
Marketing
is about getting the word out.
Branding is about creating the word.

We believe that your brand is synonymous with your business –there is no difference. Your brand IS your business and we see it in two parts. First, your ability to make an authentic and compelling promise that people care about and second, your ability to turn your business into a promise delivery system. Anything else is just a distraction.

WOW Branding testimonials

Video: WOW Branding testimonials
Things we are proud of. Click to watch the video.

Our true passion is: 

Making entrepreneurial dreams come to life.