WOW Branding

The value of rebranding — it's not about the logo

Chances are that things have changed for your business over the years and it’s time to re-evaluate your brand to make sure that it’s clearly reflecting your grand vision (you do have one don’t you?), core values and purpose. Many of the established companies that come to us are looking to refresh their identity in order to increase their relevance to their stakeholders. This in turn leads to a great sense of pride for the brand both inside and outside of the company.

Probably one of the most significant outcomes of our branding process is the clarity and focus that it generates for your leadership team. It has a rejuvenating effect on the entire company—a renewed sense of purpose that goes deeper than some cheap marketing gimmick or incentive ever could. 

Take a look at a few of our AEC rebranding case studies below and see if any of it resonates with what's going on at your firm.

Rebranding a 57 year-old construction company

Repositioning around Lean Construction practices focused Herrero to deliver real value  
Read the Herrero case study »

Herrero Builders
Herrero Builders
- Obsessed with Value Creation
• Location: San Francisco     • Company Size: 100+ People

Rebranding an MEP engineering firm

Taking a lead on sustainability gave Glumac a voice. 
Read the Glumac case study »

Glumac Engineers
Glumac Engineers
- Thinking Inside the Building
• Location: Portland (head office)   • Company Size: 300+ People

Rebranding an electrical contractor that wants to be more

Moving beyond just pulling wire and becoming a trusted adviser.  
Read the Canem case study »

- At the Centre of Building Performance
• Location: Western Canada     • Company Size: 900+ People

Revitalizing a 25 year-old architectural firm

It was time for an identity makeover that reflected who they had become.  
Read the Williams + Paddon case study »

Williams + Paddon
Williams + Paddon

• Location: Sacramento   • Company Size: 50+ People

The top 5 benefits of rebranding


You will have a platform to establish a leadership position in your category and more importantly create alignment inside your company. It's another chance to get things right.


Your vision, purpose and core values get reflected into your new brand identity creating a sense of pride within your company.


You will attract the right talent to your company and more importantly, make it easier to finally release those people that you know should have released long ago.


You get exciting new graphics that rejuvenate your proposals, business cards, signage, shirts, trucks, website, etc.


You get a brand standards guide to make sure your brand is consistent across all forms of communication – a key ingredient to managing a strong brand.

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Take the first step with our quick
Brand Self-Assessment.

Please indicate the degree of satisfaction or frustration you feel on the following topics:  

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When I think about our experience with WOW, there are three things that come to mind. The first is change. By working with WOW we discovered what was really important to all of us, and in our case that was ‘sustainability.’ That became a vision for our company and something that we all became united around. The second is pride. I can tell you that everyone within the company is extraordinarily proud of the sustainable brand that’s been established. The third is fun. It was really a fun experience working with WOW. They made it interesting and enjoyable.

I can only give a whole-hearted recommendation for WOW.

Steve Straus, CEO
Glumac - Portland OR