READY TO START A
REBRANDING PROCESS?
Jumpstart the process by
completing our HeadStart Form.
Your responses to these questions will help by speeding up the process...
Have a limited budget,
still want the goods?
Find out about our products starting at $195.
WOW writes the
book on branding
With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.
OPINIONATED BLOG
- The 3 basics of brave brands 22-Jun-2011
- The Canucks: A brand we believe in 15-Jun-2011
- Start with a genuine purpose 07-Jun-2011
- 6 Surefire Ways to Make Sure Your Rebrand Fails 28-Apr-2011
News
Lilydale gets chatty with new TV spot from WOW Branding.
16-Jul-2009VANCOUVER, British Columbia, July 16, 2009 - Getting Canadians to make healthier food choices is the underlying theme behind WOW Branding's latest creative commercial for Lilydale. The spot entitled "Chewin' the fat" revolves around a casual, "over the fence" conversation between neighbours. Except these neighbours just happen to be actual talking BBQ's.
"Lilydale Tailgate products are made with 100% lean turkey. They are much healthier for you than the by-product filled alternatives and we wanted to highlight that in a humorous and entertaining way" said WOW Branding Creative Director on the project, Rik Klingle-Watt. "Having the two BBQ's with their distinctive personalities come to life right before your eyes in such a realistic way, takes people off guard. They're not expecting it. As a result, the message is more apt to sink in."
The commercial features the two BBQ's discussing food choices with one of them lamenting the fact that his owner once tried to BBQ a yak. The spot is remarkable not only for it's creative direction, but in the way it was produced. Using a miniature set, still photography and complex computer generated animation, WOW Branding’ s production partner, GO2 Productions, was able to breathe life into the two characters. "their diversified talents made it happen right in front of our eyes", said Klingle-Watt. "Normally I would expect to have to this produced by a bunch of different shops. They did it all under one roof which meant the creative control was tighter."
So far the commercial has struck a chord with viewers who are already taking notice of the 30 second spot. Rolled out nationally on July 13, it is slated to be on the air until the fall.
"We are thrilled about the end result of the new Tailgate commercial. The team at WOW & GO2 Productions brought forward some very innovative concepts for us to express the healthy attributes of our poultry offerings in a fun way. We look forward to working with WOW Branding on expanding the new BBQ personalities and allowing them to grow their own fan base. Overall, the experience of working with WOW Branding and GO2 Productions was great. The team was full of enthusiasm and creativity right from the beginning. We knew we had a great concept when all the production staff were excited to work on this project" says Melanie Chenier, Lilydale Product Manager.
"We're hoping this is just the beginning" says Klingle-Watt. "We have plans for a cool interactive website featuring our two stars and more commercials and promotion ideas in the works."
The spot aired on CTV Monday the July 13th, nationwide. Here is a preview: www.wowbranding.com/tailgate
-30-
For more information, please contact:
Sharmila Singh | Managing Director
WOW Branding
www.wowbranding.com
604.683.5655 ext 103
About Lilydale
At Lilydale, our business and passion is poultry. We are a 100% Canadian company headquartered in Edmonton, Alberta with facilities located in three provinces: British Columbia, Alberta, and Saskatchewan. Since 1940, we have been providing Canadian families with safe, wholesome, premium quality chicken and turkey products. Although proud of our rich history and heritage, Lilydale is always looking to the future to develop innovative new products that offer Canadians convenient and nutritious meal solutions for their family's active lives. We enjoy being one of Canada's most recognized brands and were honoured to be named one of Alberta's Most Respected Corporations 2007 by Alberta Venture Magazine.
About WOW Branding
WOW Branding has more than 15 years of experience in creating authentic and memorable brands for companies who want to stand out in their competitive landscape. By utilizing proven tools and processes, the company helps leaders develop a strategic foundation and a creative universe that revitalizes their brand and business. WOW Branding is located in Vancouver, Canada.