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WOW Branding Announces Creative Partnership with Sleeman Breweries
27-Sep-2008WOW Branding is pleased to formally announce a new creative partnership with Sleeman Breweries Ltd., working with the wide assortment of brands in their domestic portfolio. In conjunction with Sleeman's own in-house design department, WOW will be responsible for providing creative direction and design copy writing servies to help support the launch of the newly revitalized Sleeman brand.
"Throughout the agency selection process, our management team wanted to ensure that our final selection would authentically represent a memorable connection to both our product lines and our culture." said Brian Fong, Assistant Brand Manager for Sleeman. "WOW has proven to be the perfect fit for our team and have been instrumental in helping us create a dynamic POS campaign that is both engaging and brand consistent."
In a relationship that officially began in May 2008, WOW and members of Sleeman's Western Division have been working closely to develop and communicate key messaging associated with the new look and packaging.
Since re-opening their doors in 1982, Sleeman Breweries has firmly planted itself as one of Canada's most recognizable premium domestic beer brands. Maintaining an excellent reputation for brewing quality products based on a historical family recipe book, Sleeman is regularly recalled as having some of the most attractive packaging of any beer brand sold in Canada. For more information, visit www.Sleeman.com