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WOW Branding creates new name and brand identity for the world’s 4th largest cable modem distributor
26-May-2009Vancouver, BC May 26th, 2009. WOW Branding creates new name and brand identity for the world’s 4th largest cable modem distributor.
Ubee Interactive, formally renamed, were hardly known at all. And if they were known, if was for their prices. They were stuck in a commodity rut. “Initially we were looking for a new name for our company. During the initial conversations with WOW Branding, we recognized that a new name was also a great opportunity to re-vitalize our organization, competitive position and brand”, says Maria Popo, President of the Americas for Ubee Interactive.
Proud parents
“When the new name and brand identity was presented for the first time at a trade show in Washington DC, it was a true proud parent moment for both Ubee and us at WOW” says Dann Ilicic, founder of WOW Branding, and continues, “The transition from a, more or less, anonymous commodity vendor, to a distinct, compelling and memorable supplier and partner was received extremely well by all stakeholders”.
Maria Popo concludes: “WOW helped us add new layers to our brand position. The result was, and is, an authentic and distinct brand identity build on our traits of being a responsive and flexible market leader.”
The project included a new company name, logo, tagline, website, business cards, letterhead, trade show booth design, brand standards guide, miscellaneous touch point designs and ongoing support and coaching during the brand launch.
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For more information, please contact
Sharmila Singh
Managing Director | WOW Branding
www.wowbranding.com
604.683.5655 ext 103
About Ubee Interactive
Ubee Interactive’s mission is to make the broadband experience available to everyone. Because unlimited broadband access will help make our world a more informed, tolerant and prosperous place. The company designs, delivers and supports data and voice cable modems, routers, multimedia and video gateways. Since 1991, more than 20 million devices have been installed around the world. Ubee Interactive has regional offices in Taiwan, United States and Europe.
About WOW Branding
WOW Branding has more than 15 years of experience in creating authentic and memorable brands for companies who want to stand out in their competitive landscape. By utilizing proven tools and processes, the company helps leaders develop a strategic foundation and a creative universe that revitalizes their brand and business. WOW Branding is located in Vancouver, Canada.