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OPINIONATED BLOG
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- 6 Surefire Ways to Make Sure Your Rebrand Fails 28-Apr-2011
WOW Zone™
Unlike a traditional features and benefits model, the WOW Zone™ is looking for critical appeal that motivates all stakeholders, balanced with a sustainable distinction. If nothing currently exists in the WOW Zone™, then our goal is to find an opportunity to create something that you can become famous for. By contrast, if one or more features sit proudly in the WOW Zone™, key selling messages become very obvious.