WOW Branding

 

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WOW writes the
book on branding

With case studies from around the world, this book is indispensable for those considering launching a new brand or revitalizing an existing one.
 

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Recent News

Qualified energy reports within 48hours Building owners across California now have a new website to get quick and qualified energy reports as mandated by the recent AB1103 assembly bill.  

No more hoop jumping. Green Globes takes aim at the 800lb gorilla. Green Globes aims to steal some market share from green building certification leader LEED with a bold new campaign and some help from WOW.  

Creative Roots new website has other landscaping companies jealous Creative Roots Landscaping has been “making neighbours jealous since 1996”. Their newly launched, and fully responsive website helps them spread that word.  

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“Strength in the Herd” strengthens the brand

  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen
  • WestGen

WestGen’s new rebranding initiative has literally brought Strength in the Herd, and helped them solidify their role as Western Canada’s leader in Genetics & Reproduction.

Having sat in the relative shadows of their own very successful bovine product Semex, WestGen wanted to bring more prominence (and a strong sense of community) back to this proud, Western Canadian company.

WOW worked closely with the management team at WestGen to define and articulate their core values, breath new life in to their brand, and bring this 70 year old company back to the forefront as a trusted advisor and genetics provider to the cattle farming community.

From the identity on out, WOW revamp the brand and developed a new tagline that the company and their clients could rally around. From there, it was applied it to a variety of touch points including new vehicle and building signage, business cards, stationery, clothing, etc.

 

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