WOW Branding

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We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


How Architects can use social media to manage and build their brand online

By:  Dann Ilicic

Taking the fear out of using social media in 4 easy steps


Using social media for your firm does not have to be scary - even if you’re over 40. And yes, there are some very practical ways to engage with the social network without ever having to give a status update or sharing what you had for breakfast. If that’s your impression of the social network, then pay close attention. I think you’ll be surprised at what is possible.


There are 4 stages of online brand management using social media that firms can choose to employ. Each successive stage requires a higher level of commitment and with each level comes greater rewards. We will be hosting a free webinar on this topic with more details and Q&A on March 3rd at 11am but for now, here is a brief overview of the 4 stages.


STAGE 1 - JUST LISTENING

At the very least, you should be aware of what is being said about your firm, your projects, your clients, your industry, your staff and even what your competitors are saying/doing. By setting up a Smart Listening Center for your firm, you’ll essentially have your own private news channel that monitors and alerts you to what’s most relevant.


STAGE 2 - SIMPLY REPUBLISH

With all that great information coming in to your Smart Listening Center, it would be a shame to keep it all bottled up. The easiest way to start building your online presence is to participate and the easiest way to participate is to repost or republish the content from your Smart Listening Center on your social channels - primarily Linkedin, Twitter, Facebook and Google Plus.


STAGE 3 - ADD YOUR VOICE

Once you’ve got the hang of republishing, you can take it up a notch by adding your own comments to what you’ve republished. Be bold. Have a point of view. Make a recommendation. Add comments to other people’s blogs, answer people’s questions and join conversations. Its a great way to build your credibility, authority and trust. Your opinion matters. Speak.


STAGE 4 - CREATE CONTENT - BE AN EXPERT By writing original content and publishing it on your blog, newsletter, industry publications and social network, not only are you constantly building your credibility, authority and trust, you are also dramatically improving the  search engine optimization (SEO) for your firm’s website. Encourage others to share your prose, images and knowledge. The leverage is amazing.



If you’re interested in learning more about these 4 stages and the online tools that are available to make it all easy and affordable, register for our FREE webinar on March 3rd - 11am PST or call us. We’re happy to help.

 

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