WOW Branding

Opinionated Blog


We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


Cause for a good business

By:  Dann Ilicic

My favorite entrepreneurial stories are those in which an undying faith and belief are required to combat the ridicule of doing something different. Casting the right vision and purpose for a company has to come from somewhere deep inside if it is going to be completely authentic, meaningful and sustainable. I came across TomsShoes.com—a company founded by Blake Mycoskie and built on a very compelling brand promise. For every pair of shoes you buy, they will send a pair to a child in a developing country as part of their One for One movement.  Read Full Article >>

Understanding why we buy—Words Matter

By:  Dann Ilicic

I came across an interesting article today on CanadaOne.com that I believe we all should read titled 7 things you need to know about why people buy. Although all the points hit home, the two that really struck me from a branding perspective were #5 Framing and #6 Too Many Choices.  Read Full Article >>

Queensland 1, Alberta 0

By:  Peter Andersen
the best job in the world Read Full Article >>

Packaging vs. Product

By:  Dann Ilicic

I'm sure that most of you have seen the Susan Boyle/Britain's Got Talent video by now on YouTube. I saw it last week when the views were fewer than 10 million and it has already surpassed 40 million. If you haven't seen it yet, please check it out - it will make your day.

The video got me thinking about how important it is to have a good product and that ultimately product is more important than packaging. So much of marketing is based on inflated claims that it is nice to find something genuine and authentic - like Susan Boyle. Read Full Article >>

Your product failed – and I love it!

By:  Peter Andersen

 Read Full Article >>

Where do good company names come from

By:  Dann Ilicic
Wikipedia link on the etymology of some of the world's most recognizable brands to see where their names came from. My favorite one is the story of Kinko's. Read Full Article >>