WOW Branding

Opinionated Blog


We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


The Canucks: A brand we believe in

By:  Andrea Shillington



Today, the whole of Vancouver is exuding their pride and emotional investment in the outcome of the Canuck’s final chance to win the 2011 Stanley Cup. Even those people whose lives haven’t revolved around hockey since the fall, are surely fans now.  Read Full Article >>

Our Canadian Brand Essence - By Andrea Shillington

By:  Andrea Shillington

February 28th, 2010 marked the day of something new, something special, something found in us all. It will be remembered as the day our Canadian pride reached an all time emotional high. All across the world, people gathered, and Canada’s national pride came to life with a “Go Canada”.  Read Full Article >>

Brand over-protection inspires creative abuse

By:  Dann Ilicic

Some of you may have heard about the scuffle between Vancouver Olympics officials and local apparel manufacturer Lululemon over the latter’s sneaky way of referring to the 2010 Vancouver Olympics without actually referring to the event by name. Lululemon Athletica has come up with a cheeky clothing line that’s named “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition.” Olympic officials were quick to lash out at what they called “rogue advertising” but  Lululemon denied the name was a brazen bid to circumvent Vancouver 2010’s vigorous brand protection policies.  Read Full Article >>

Cause for a good business

By:  Dann Ilicic

My favorite entrepreneurial stories are those in which an undying faith and belief are required to combat the ridicule of doing something different. Casting the right vision and purpose for a company has to come from somewhere deep inside if it is going to be completely authentic, meaningful and sustainable. I came across TomsShoes.com—a company founded by Blake Mycoskie and built on a very compelling brand promise. For every pair of shoes you buy, they will send a pair to a child in a developing country as part of their One for One movement.  Read Full Article >>

Your product failed – and I love it!

By:  Peter Andersen

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