WOW Branding

Opinionated Blog


We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


The 3 basics of brave brands

By:  Andrea Shillington

Ethical Bean - Bold BrandingWhether you’re an entrepreneur working on your next big idea or the leader of a well established company, in today’s world of choice, I’m sure, at some point you’ve contemplated how to stand out. Now, we are not just talking about how to be better at this, or best at that; we are talking about boldly going where no brand, in your industry, has gone before.

We boil it down to three simple basics:
1. Start with a genuine purpose (other than to just make money).
2. Get specific about who will buy (even more specific than that).
3. Be truthful, courageous and consistent when you go to market- loose the hyperbole and marketing speak. Read Full Article >>

6 Surefire Ways to Make Sure Your Rebrand Fails

By:  Dann Ilicic

Going through the rebranding process in your organization can be tough, even if everything goes smoothly. In our experience, there are six things that usually get in the way and we want you to be aware of them.

1- The CEO or leadership team is not involved

Too often we see the rebranding efforts beginning in the marketing department instead of with the CEO. Branding is a CEO level initiative because it deals with the fundamental definition and expression of the business. The brand consultant is the worst person to deliver the brand to the organization. It can ONLY be delivered by the CEO as an expression of their vision for the organization’s future Read Full Article >>