WOW Branding

Opinionated Blog


We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


Packaging vs. Product

By:  Dann Ilicic

I'm sure that most of you have seen the Susan Boyle/Britain's Got Talent video by now on YouTube. I saw it last week when the views were fewer than 10 million and it has already surpassed 40 million. If you haven't seen it yet, please check it out - it will make your day.

The video got me thinking about how important it is to have a good product and that ultimately product is more important than packaging. So much of marketing is based on inflated claims that it is nice to find something genuine and authentic - like Susan Boyle. Read Full Article >>