WOW Branding

Opinionated Blog


We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


Is Bing a good name for Microsoft's search offering?

By:  Dann Ilicic

Anytime Microsoft does anything to challenge Google, it always makes for interesting news. Last week the New York Times did a story on Bing — the new name for Microsoft Live search.

What struck me about the article had nothing to do with the name itself, but rather the asinine comment from Peter Sealey, Coca-Cola's former chief marketing officer who said " Microsoft should have picked a name that more directly connotes search... it's going to be an enormous expense to create an image for this thing called Bing." Read Full Article >>

Where do good company names come from

By:  Dann Ilicic
Wikipedia link on the etymology of some of the world's most recognizable brands to see where their names came from. My favorite one is the story of Kinko's. Read Full Article >>