WOW Branding

Opinionated Blog


We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


Why most AEC websites suffer from stale content, lack of differentiation and fail to perform the most basic business development function.

By:  Dann Ilicic

After looking at 100’s (maybe 1000’s) of websites in the AEC space, the vast majority of them start to blend together in an undifferentiated pool of sameness. It’s not so much a design problem as it is a strategy problem. If it is not clear what makes your firm different and better and why a potential new client, employee or partner should choose you, then a fancy web design is not going to solve your problem - you need a proper strategy.

The key thing to remember is that your site is NOT built for you - it is built for your ideal visitors.

Ask yourself these 8 basic strategic questions about your site: Read Full Article >>