WOW Branding

Opinionated Blog


We'd love to tell you that branding is all about pretty design but we'd be lying. It takes balls to define your leadership, clarity and focus, and you'll need even bigger balls to execute on it. The branding process can reveal a bunch of ugliness as well as brilliance. Yes, branding hurts. Are you brave enough?  Get a regular shot of qualified comments, opinions, recommendations, tools, and ideas regarding branding and leadership. To inspire and provide food for thought.  Welcome to our blog!


Our Canadian Brand Essence - By Andrea Shillington

By:  Andrea Shillington

February 28th, 2010 marked the day of something new, something special, something found in us all. It will be remembered as the day our Canadian pride reached an all time emotional high. All across the world, people gathered, and Canada’s national pride came to life with a “Go Canada”.  Read Full Article >>

Understanding why we buy—Words Matter

By:  Dann Ilicic

I came across an interesting article today on CanadaOne.com that I believe we all should read titled 7 things you need to know about why people buy. Although all the points hit home, the two that really struck me from a branding perspective were #5 Framing and #6 Too Many Choices.  Read Full Article >>