ZATA Market Intelligence

A market opportunity to measure retail markets

We met with Vivonet between Christmas and New Years to learn about their idea to launch a new product that could measure restaurant and retail market activity in near real-time. The only real competition was from government statistics, which on average come out 60 to 90 days after the period being measured. Vivonet would ultimately be able to deliver market metrics daily providing meaningful and timely data that restaurants and retailers could actually base management decisions on.The prototype operating name for this product was Vivo Score—everyone recognized that it needed to change.

Dear WOW, We need to create and launch a new brand in 6 weeks. Please!

Launching a new brand is tough enough but going from zero to full presence at an industry trade show 6 weeks later was a tall order. The tough part was going to be coming up with a name that was not compromised because of the time-frame. We know all to well that good strategy and creative are key to success, but verifying the legal availability of a name can be lengthy and the results can quash even the grandest of ideas and egos in no time flat. We promised we would deliver and mobilized our team to make it happen.

Know your ZATA

When a whole new category of business is created, a language also needs to be created. The name ZATA came out of one of our creative exercises when the words “zoom” and “data” were written next to each other. It passed our naming criteria test and it had a wide open palate to attach brand meaning to. We also created framework called the “ZATA Success Factors” that outlined 5 key areas that would need to be addressed for ZATA to experience success. We recognized that ZATA would need to appeal to both the industry at large as well as to the individual users. We proposed the creation of a public ZATA Index that would appear in the business section of major newspapers, and be reported in the same way and be as meaningful as the Dow Jones is to stock markets.

Creating Confidence. Instilling Passion.

One thing that our projects always seem to do very well is to get the clients mobilized and excited about their new brand and this was no exception. The management, the software engineers and the sales team now had something tangible to represent them. It was no longer just and idea—it was real. At their first trade show (yes we pulled it off), they had over 300 restaurants express interest in ZATA and their success has continued. Visit www.myzata.com for current news about this brand.

This project involved:

- Brand Strategy
- Brand Naming
- Brand Identity Design
- Web Design
- Trade show Design
- Print Ads
- Brochures
- Flash Video demo