Our Approach
Regardless of why your brand is suffering, our approach to rebranding is rooted in the belief that getting you clarity and focus is priority number one. The truth of the matter is that if you can’t communicate who you are, what you do, or where you’re going (with unwavering conviction), you’re probably getting lost in translation. Let’s fix that…
Price. We’re always competing on our price – our customers are not understanding what makes us different and better.
Purpose. Our vision of the future is not crystal clear to our employees – even I get a bit foggy on it at times. We desperately need clarity and focus.
People. We are having difficulty retaining and attracting the right people.
Plan. Our product/service brands have grown without much of a plan and now our brand architecture (the relationship between our company and its product/service brands) doesn’t make sense anymore – it’s too inconsistent.
Pride. I’m embarrassed of our website and I hate handing out our business card. Our identity needs to better reflect who we are and give us the best possible platform to reach out to our stakeholders. I just want to feel proud of our brand again.
Interested in having the WOW team provide you with some valuable feedback? Send us your Brand Self-Assessment and we can help steer you in the right direction. No strings attached.
Every brand is made up of two parts: firstly, your ability to make an authentic, differentiating, and compelling brand promise that people care about, both inside and outside your company; secondly, your ability to turn your company into a well-oiled promise delivery machine.
Taking you through our Brand Gates Process allows us to answer questions about your business that will be fundamental in building and executing a brand promise that rings explicitly true to who you are.
your core values, purpose, and grand vision
Unify your organization through an honest expression of your values, vision and purpose. We will develop a charter of meaningful values that serve as the criteria for internal decision making and external messaging.
your customers, competitors, differentiation and brand touch points
Don’t try to be everything to everyone. Companies who are brave enough to find a niche and stake a claim on it are the ones who get remembered. We’ll help you find your position and build your business plan around it.
your brand name, brand design standards, and key touch points
Your brand identity should reflect your grand vision, purpose and position. Having consistent standards for your brand’s execution will translate your message effectively to the outside world.
culture & operations
Live the brand you’ve created. We match your outputs (products/service design, systems and procedures, and brand culture maintenance) to your values, vision and purpose so that your whole organization lives and breathes your collective brand identity.
marketing
Initiate meaningful conversations with your potential customers and communicate your purpose and position through a variety of critical channels. Educate your communities on who you are, what you do, and why it matters in a unique voice that reflects who you are.
Clear core values
Being able to clearly articulate the very core of what you’re all about creates a renewed sense of purpose and pride for your stakeholders. Your authentic values get expressed in your new brand identity and the way you operate.
Leadership platform
Your brand is synonymous with your business. You’ll establish a position within your industry that’s meaningful, memorable, and bold. People on your team will know that you care enough about them to invest resources into achieving internal alignment.
People power
Strong cultures start with clear and consistently lived core values along with a strong sense of purpose. You take care of your people, and your people will take care of your customers.
Brand architecture
Mergers, acquisitions, additional product lines and flavours of the month can evolve into a messy brand architecture—creating inefficiencies and frustration. The relationship between your company, divisions, and product/service categories must be carefully planned and communicated well to everyone, both inside and outside your company.
Competitive Advantage
A clear brand will articulate who you are, what you do differently, and (most importantly) why it matters. It will lay the foundation for an unforgettably unique position that helps you capture a meaningful and sustainable competitive advantage.
Discover what keeps them up at night, and how we solved their insomnia.
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