Category Archives: Thoughts & Resources

6 Surefire Ways to Make Sure Your Rebrand Fails

Going through the rebranding process in your organization can be tough, even if everything goes smoothly. In our experience, there are six things that get in the way of a perfectly-executed rebrand. 1- The CEO or leadership team is not involved Too often, we see the rebranding efforts beginning in the marketing department instead of […]

Top 5 Benefits of Rebranding your company

As a rebranding specialty firm, we have more than 16 years of experience in creating authentic and memorable brands for companies that are 25 years old and older. Redefining your core values and messaging to create clarity and alignment inside your organization is one of the main reasons we get hired. By utilizing our proven […]