Category Archives: Thoughts & Resources

The 3 basics of brave brands

Whether you’re an entrepreneur working on your next big idea or the leader of a well-established company, in today’s world of choice, I’m sure at some point you’ve contemplated how to stand out. We’re not just talking about how to be better at this, or best at that… we’re talking about boldly going where no […]

6 Surefire Ways to Make Sure Your Rebrand Fails

Going through the rebranding process in your organization can be tough, even if everything goes smoothly. In our experience, there are six things that get in the way of a perfectly-executed rebrand. 1- The CEO or leadership team is not involved Too often, we see the rebranding efforts beginning in the marketing department instead of […]

The top 5 frustrations of a CEO

Re-Branding …on purpose this time Things have changed for your business over the years and it’s time to re-evaluate your brand to make sure that it’s clearly reflecting the grand vision (you do have one don’t you?). Many of the established companies that come to us are looking to refresh their identity in order to […]

Rebranding Toolkit

Brand Gates At WOW Branding we offer a variety of services as a part of launching a new brand or revitalizing an existing one. Our services are incorporated in the Branding Gates Process which helps companies answer the fundamental questions that every company inquires about. Naming Criteria Names are made great, they don’t start out […]

Top 5 Benefits of Rebranding your company

As a rebranding specialty firm, we have more than 16 years of experience in creating authentic and memorable brands for companies that are 25 years old and older. Redefining your core values and messaging to create clarity and alignment inside your organization is one of the main reasons we get hired. By utilizing our proven […]