Building a strong identity
When it came to the new identity, we wanted to portray a bold, innovative feel, while keeping the look simple and iconic. The unique, handcrafted logo and wordmark take on a fluid sense of a network of MEP ductwork, pipes, vents and BIM drawings to further connect the identity to the engineering industry that is intrinsic to Capital.
A website with purpose
Aside from bringing more focus to the people of Capital, their LIT philosophy, and the buildings they bring to life, stories of Capital’s innovation now play a front and center role on the new website. These previously untold stories about how Capital bring their “out of the box” thinking to find unique solutions for clients provide insight into the value Capital brings to each and every project they work on.