The only bottle you need for the whole family.
Strauss Naturals’ newest product, Cold Storm, offers a natural alternative to regular cold and flu medicines. Packed with nature’s most powerful ingredients, like full-spectrum garlic extract, Cold Storm is a safe and healthy immune-booster for every member of the family.
Conquer Your Cold™
To reinforce its position as the go-to family-friendly Cold + Flu Rescue, we had a little bit of fun with Cold Storm’s brand identity and packaging design.
A cute, heroic-looking penguin became the perfect metaphor for fighting a cold and helps the bottle stand out on any crowded supermarket shelf.
Along with the packaging, we created website elements, trade show graphics and other display elements for Cold Storm to help make the brand pop.