Martin Henry had no problems retaining and attaining clients, but attracting the right fit when it came to new employees was a number they’d yet to crunch. A quick look at their old website ticked all the boxes of your average accounting firm… good at what they do, but nothing really differentiated them, or made them stand out from the pack.
See the bigger picture
After conducting a strategy session to uncover what made them tick and to clearly articulate their core values, we realized that Martin Henry were more than just accountants.
First and foremost, they were business advisors that helped their clients see the bigger picture, and realize their business goals. We incorporated this new strategic messaging to their website, and overhauled their identity to create a refreshed, yet timeless brand that spoke clearly to both new/young accountants and new clients alike.
Make every move a smart one
Once all was said and done, Martin Henry is now better positioned to attract new employees, and elevate the success of small and medium sized businesses through the application of their unique “big picture” accounting and advisory expertise.