Rhema Health Products, a large formulations and manufacturing company, came to us wanting a refreshed identity and revitalized culture.
After a Brand Visualization Workshop with senior leadership to nail down the group’s attitudes about the company and its direction, we managed to define, articulate and agree on Rhema’s new core values, purpose and vision.
Nutraceutical Formulating & Flavoring Specialists
Rhema had really built its reputation around the speed of which they could execute custom formulations. They were working with the world’s top nutraceutical brands, who valued Rhema’s reliability and ‘get-it-done’ attitude.
Rhema’s speed was built into their new tagline: Nutraceutical Formulation & Flavoring Specialists. This tagline represented Rhema’s unique position in the marketplace, spoke directly to their target audience and set the stage for the rest of their messaging.
A new, modernized brand identity and website was created to reflect Rhema’s cutting edge technologies and expertise. Friendly fonts and a warm orange brand colour was an intentional shift away from the industry-standard, sterile feel and blue/green hues of their competitors.
Several brand touch-points, including product packaging, lead magnets and corporate signage, work to cement the new brand and position in the minds of Rhema’s stakeholders.