Formerly Altoon Partners
This globally capable architectural firm came to us in the midst of a change in ownership, which was causing chaos and confusion between leadership, employees, clients and locations. The company was headed in a new direction and needed to be able to communicate their expertise in creating one-of-a-kind, mixed-use architectural centers.
Redefining the vision
We hosted a brand workshop with key members of Stir’s leadership team in order to redefine the company’s purpose, vision and values.
We realized that their ability to bring value to a community through their architectural centers, which combine a diverse mix of retail outlets, entertainment centers, commercial space, and more was what made them special.
Stir it up
We renamed the company Stir, which was far more evocative, bold and memorable than Altoon Partners and rang truer to what the company was trying to do: mix ‘stuff and things’ to make a unified architectural entity that truly benefited its community. A new identity and responsive website punctuates their experience and brings to life all of the wonderful people and great projects that makes this company who they are.