We created the following for WestGen
Brand Strategy | Logo Design | Tagline and Strategic Messaging | Printed Brand Materials
Corporate Video | Brand Standards | Vehicle Graphics
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WestGen
Western Canada’s Leader in Genetics & Reproduction
WestGen’s new rebranding initiative has brought strength to their own herd and helped them solidify their role as Western Canada’s leader in Genetics & Reproduction. Having sat in the relative shadows of their own very successful bovine product Semex, WestGen wanted to bring more prominence (and a strong sense of community) back to this proud, Western Canadian company.
Values that unite a company & a community
WOW worked closely with the management team at WestGen to define and articulate their core values and breath new life into their brand.
A bold new vision helps bring this 70-year-old company back to the forefront as a trusted advisor and genetics provider to the cattle farming community.
Building Stronger Relationships
From the identity out, WOW revamped the brand and developed a new tagline that the company and their clients could rally around. From there, it was applied it to a variety of touch points including new vehicle and building signage, business cards, stationery, clothing and a new website.
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