Rebranding Toolkit

Brand Gates

At WOW Branding we offer a variety of services as a part of launching a new brand or revitalizing an existing one. Our services are incorporated in the Branding Gates Process which helps companies answer the fundamental questions that every company inquires about.

Naming Criteria

Names are made great, they don’t start out that way. It’s essential to start with developing and understanding the strategy behind your brand. A strategy will help you decide what is a great name for your business. Once the strategy is established, we collaborate in a workshop using this worksheet.

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Naming Criteria Evaluation Sheet

Once we have brainstormed a bounty of names, they each must pass WOW’s rigorous criteria test.

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