Resources

Rebranding
Toolkit

Regardless of why your brand is suffering, our approach is rooted in the belief that getting you clarity and focus is priority number one. The truth of the matter is that if you can’t communicate who you are, what you do, or where you’re going (with unwavering conviction), you’re probably getting lost in translation. Let’s fix that…

Thoughts & Resources

10 Simple rules for discovering & articulating your company core values

Core values are the principles and beliefs upon which you make business and life decisions. A common mistake is to confuse core values with goals. Goals are more about an outcome in [...]

The 3 basics of brave brands

Whether you’re an entrepreneur working on your next big idea or the leader of a well-established company, in today’s world of choice, I’m sure at some point you’ve contemplated how to stand [...]

6 Surefire Ways to Make Sure Your Rebrand Fails

Going through the rebranding process in your organization can be tough, even if everything goes smoothly. In our experience, there are six things that get in the way of a perfectly-executed rebrand. [...]

Start with a genuine purpose

Without a meaningful and clearly articulated purpose that is real to you, you won’t ever reach your leadership potential. But once you discover it, there will be no stopping you or the [...]

The top 5 frustrations of a CEO

Re-Branding …on purpose this time Things have changed for your business over the years and it’s time to re-evaluate your brand to make sure that it’s clearly reflecting the grand vision (you [...]

Rebranding Toolkit

The truth of the matter is that if you can’t communicate who you are, what you do, or where you’re going (with unwavering conviction), you’re probably getting lost in translation. Let’s Fix [...]

Top 5 Benefits of Rebranding your company

As a rebranding specialty firm, we have more than 16 years of experience in creating authentic and memorable brands for companies that are 25 years old and older. Redefining your core values [...]

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With case studies from around the world, Logo Savvy is indispensable for those considering launching a new brand or revitalizing an existing one.

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Worksheets

BRAND GATES
At WOW Branding we offer a variety of services as a part of launching a new brand or revitalizing an existing one. Our services are incorporated in the Branding Gates Process which helps companies answer the fundamental questions that every company inquires about.

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NAMING WORKSHEET
Names are made great, they don’t start out that way. It’s essential to start with developing and understanding the strategy behind your brand. A strategy will help you decide what is a great name for your business. Once the strategy is established, we collaborate in workshop using this worksheet.

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NAMING CRITERIA EVALUATION SHEET
Once we have brainstormed a bounty of names, they each must pass WOW’s rigorous criteria test.

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